![]() However, most other industries are allowed to use the API. Some industries, such as independent software vendors, gaming and gambling, adult content and entertainment, arms, alcohol and tobacco, and supplements and other medical drugs are restricted from using the API. WhatsApp has a strict commerce policy that outlines which industries are allowed to use the API. The second factor that determines eligibility for WhatsApp Business API is the industry. Therefore, small businesses may face challenges in obtaining approval for using the API. ![]() This API overcomes the limitations of the free WhatsApp Business app (which is designed to cater the needs of relatively smaller businesses) and provides businesses with a comprehensive messaging platform that caters to their high-volume messaging needs. The WhatsApp Business API is specifically designed for medium and large businesses that require a more advanced messaging solution with high messaging requirements. The first factor that determines your eligibility for WhatsApp Business API is the size of your business. This guide outlines the criteria that determine a business’s qualification to use the WhatsApp Business API. However, before utilizing this API, businesses must confirm their eligibility. The WhatsApp Business API is a robust solution that enables businesses to communicate with their customers on the most popular messaging app. With a vast user base already relying on the platform, businesses can leverage its popularity to enhance their customer experience. The WhatsApp Business API boasts a user-friendly interface that simplifies scaling of customer support operations. With the WhatsApp Business API, businesses can send proactive messages, create custom chatbots, and handle larger volumes of customer queries. It overcomes the limitations of the basic app, such as limited automation, user sessions, and media support. However, if your business has higher messaging requirements, the WhatsApp Business API is a more suitable option. ![]() It offers essential features such as automated messages, quick replies, and chat labelling to streamline communication. The WhatsApp Business app caters to the messaging needs of small businesses with low volumes. What sets apart WhatsApp Business app and WhatsApp Business API from each other?Īre you wondering what the difference is between WhatsApp Business and WhatsApp Business API? Well, let us break it down for you. To maximize the benefits of this platform, businesses require a Business Solution Provider (BSP) that can seamlessly integrate with the API, enabling them to offer unparalleled customer experiences. Meta introduced the WhatsApp Business API in August 2018, which was specifically designed to enhance customer engagement on WhatsApp for businesses looking to expand their operations. This solution was developed in response to the growing trend of businesses using their personal WhatsApp accounts for customer communication. The WhatsApp Business API simplifies the process of handling unlimited WhatsApp messages, enabling businesses to provide personalized customer experiences. This platform is specifically designed to facilitate business communication on WhatsApp and offers numerous benefits. The WhatsApp Business API provides businesses with a dedicated WhatsApp account that enables them to communicate with their customers. APIs are commonly used in various online activities such as social media interactions, like sending a message or posting a photo. Have you ever heard the term API but weren’t quite sure what it meant? Don’t worry, we’ve got you covered.Īn Application Programming Interface (API) is a software interface that enables different applications to exchange information with each other.
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